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The Hatfield Sculpture Trail
The brief for this project was to revamp the advertising and branding for the Hatfield Sculpture Walk.
I decided to go along a route of 'wellness' and serenity. Advertising the trail as somewhere to go to relax and be a zen space.
The research conducted during this project was surprising - looking into statistics of adult mental health in the UK revealed a higher number of people in need of mental wellness than expected.
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