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Maelstrom - Craft IPA 

The brief for this project was to design a new flavour of IPA, complete with packaging design. 

A key component of the brief was that the design must focus around a specific shape - my allocated one was the circle. 

I chose a route of spirals, tornadoes and whirlpools. Dive right in.

This project really highlighted the importance of communication and feedback as the original design is a long way away from the final.

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