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Zest - The Best Segments of TV
This was a motion graphics brief in which I had to design a visual identity for a new TV channel aimed between the ages 18-30.
The brief really highlighted that the channel had to be dynamic, energetic and fresh. With a proposed broadcasting of a large cultural spectrum, it was important this be included.
The channel that I created is called 'Zest', a reference to the segments of TV, the spectrum of content, and the sharp zing of a citrus fruit.
Creating a brand style guide was key for this project and really allowed me to make the identity cohesive.
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